Plasencia Cigars Names Rodrigo Medina Mendieta as First-Ever Global Brand Ambassador

Plasencia Cigars has announced the appointment of Rodrigo Medina Mendieta as the company’s first-ever Global Brand Ambassador, a newly created position that highlights both the brand’s continued international growth and Rodrigo’s nearly 11 years of service helping expand Plasencia’s presence around the world.

The move marks a significant milestone for one of the most recognized names in premium cigars, as the company continues strengthening its global footprint while placing greater emphasis on sharing the Plasencia story with retailers, media, and consumers worldwide.

A New Role Built on More Than a Decade of Experience

During his time with Plasencia Cigars, Rodrigo has played an important role in developing the company’s presence across Europe, Asia, the Middle East, and other international markets. His efforts have helped introduce the Plasencia name to new audiences while reinforcing the brand’s reputation in established cigar markets.

As Global Brand Ambassador, Rodrigo will serve as a direct representative of the company, helping communicate the story behind Plasencia’s five-generation tobacco legacy, its commitment to craftsmanship, and its seed-to-smoke philosophy.

For a company that controls much of its production process—from growing tobacco to manufacturing finished cigars—the role creates a dedicated voice tasked with bringing that story directly to the marketplace.

A Nicaraguan Story with Global Reach

For Rodrigo, the appointment carries personal significance beyond the title itself.

Raised in Nicaragua, he has long viewed his work with Plasencia as an opportunity to represent both the company and his home country through one of Nicaragua’s most celebrated exports.

“What first attracted me to Plasencia was the opportunity to connect my professional career with a product from my country that I deeply believe in,” said Rodrigo Medina Mendieta. “For years, I asked myself whether a luxury product could come from Nicaragua and stand alongside the world’s most respected brands. Through Plasencia, I have seen that answer become a reality.”

That connection to Nicaragua has become increasingly important as the country continues to establish itself as one of the premier tobacco-producing regions in the world.

Supporting Continued Global Growth

According to Plasencia Cigars CEO Ed Bello, Rodrigo’s experience and authenticity made him the natural choice for the newly created position.

“Rodrigo has been an important part of Plasencia’s journey for more than a decade,” Bello said. “His passion for the brand, his deep understanding of international markets, and his authentic connection to our heritage make him uniquely suited for this role.”

The appointment comes as Plasencia continues expanding its presence in more than 80 countries worldwide while building awareness around flagship lines such as the Alma Series, Reserva Original, and other award-winning releases.

Why It Matters

Brand ambassadors have become increasingly important in the premium cigar industry, particularly as companies look to build stronger connections with consumers through events, education, and storytelling.

For Plasencia, creating this position signals the importance the company places on preserving and communicating its heritage as it continues to grow internationally.

It also reinforces a broader trend within the industry: consumers increasingly want to know the story behind the cigars they smoke. Few companies are positioned to tell that story as completely as Plasencia, which controls tobacco production from farm to finished cigar and traces its tobacco roots back to 1865.

With Rodrigo stepping into this role, expect to see Plasencia place an even greater emphasis on sharing that legacy with cigar smokers around the world.