J.C. Newman Drops The El Reloj Collection — A Star-Spangled Box of American-Made Luxury Smokes
If you’re a cigar geek like me, brace yourself — because J.C. Newman just shipped something seriously special to shops nationwide. Say hello to The El Reloj Collection, a 10-cigar box set handcrafted inside the legendary El Reloj factory in Tampa, Florida — the last traditional cigar factory still rolling cigars in the U.S.
And here’s the kicker: these are the first cigars J.C. Newman has ever packaged with the official America250 seal, celebrating the upcoming 250th anniversary of the United States. Patriotic cigar nerd tears? Yes. Absolutely.

A Tribute to America’s Cigar Legacy
Drew Newman reminds us that America’s cigar roots go waaaay back — all the way to 1612 with the first commercial tobacco crop in Virginia. When his great-grandfather started the company in 1895, there were 40,000 cigar factories in the U.S. Today, El Reloj stands alone, still humming with antique machines, skilled hands, and pure old-school craftsmanship.
This collection isn’t just a sampler — it’s a celebration of American cigar culture.

? What’s Inside The El Reloj Collection
You get 10 gorgeous cigars, two of each of the following:
?? The American Toro (x2)
- The first 100% all-American cigar — filler, binder, wrapper, and even packaging.
- Made entirely from heirloom American-grown tobaccos.
- Expect classic American richness: cedar, earth, cream, and a bold heritage vibe in every puff.
?? Angel Cuesta Rosado Toro (x2)
- Wrapped in an Ecuador Havana leaf.
- Historically crafted for King Alfonso XIII.
- Smooth, refined, elegant — think subtle sweetness, coffee, and a velvety finish.
?? LeRoy Neiman Collector’s Edition 2023 (x2)
- A tribute to the legendary artist who painted with a cigar in hand.
- Features this year’s artwork: Irish American Bar Scene.
- Expect artistic flair in flavor: lively spice, balanced body, and a creative swing of complexity.
?? Angel Cuesta Shade Toro (x2)
- Wrapped in Nicaraguan Shade.
- Creamy, polished, and mellow — great morning or early-afternoon smoke.
?? Tampa Smokers Toro (x2)
- Celebrates Tampa’s first pro baseball team, named after the city’s cigar heritage.
- Expect nods to classic Tampa styling: warm spice, nutty undertones, and nostalgic charm.
MSRP: $240 per box

? Want the Full Experience? Visit El Reloj
If you haven’t toured El Reloj, put it on your bucket list. Walking through that factory is like stepping back into cigar-making history. They’ve got:
- A museum
- Guided factory tours
- Hand-rolling classes
- Private events
It’s the highest-rated museum in Tampa on TripAdvisor — and for cigar folks, it’s basically Disneyland.
? Final Thoughts
The El Reloj Collection isn’t just a sampler — it’s a love letter to American cigar tradition. Between the America250 seal, the craftsmanship, and the lineup of iconic blends, this is going to fly off shelves.
If you see one, don’t hesitate. Grab it. Light it. Celebrate.
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