Davidoff Launches Boutique Selection With Three Flagship-Exclusive Blends
Davidoff is giving each of its three company-owned flagship stores a blend of its own.
The new Boutique Selection debuts September 1 at the Davidoff of Geneva since 1911 flagships in Geneva, Hong Kong, and on New York’s Madison Avenue. Each is a toro built with that store’s own consultants and clientele in mind, and each carries a distinct wrapper, binder, and filler combination.
Geneva pairs an Ecuadorian wrapper with a Dominican binder and four-terroir Dominican filler for notes of earth, oak, and leather at a 4-out-of-5 intensity. Hong Kong shares that same wrapper-binder-filler structure but leans toward vanilla, brioche, and oak at a 3-out-of-5. Madison flips the build entirely—Dominican wrapper, Ecuadorian binder, three-terroir filler with seco and visus leaves—for cream, wood, and oak at a 4-out-of-5. All three run RG 54 x 6″, packed ten to a wooden box, bundled factory-style with a Limited Batch designation.
MSRP and total production are pending. Launch timing may vary by market.
This is Davidoff building a permanent store-exclusive tier across three flagships rather than a one-off drop, with Javier González, SVP Head Global Marketing & Innovation, on record calling the line “expressions of place.”
Which blend would pull you in first—Geneva’s earth and leather, Hong Kong’s vanilla and brioche, or Madison’s seco-driven depth?
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