Plasencia Cigars has named Rodrigo Medina Mendieta as its first-ever Global Brand Ambassador.

After nearly 11 years helping expand the brand across international markets, Rodrigo will now serve as a global representative of the Plasencia story, connecting retailers, media, and consumers with the company’s five-generation tobacco legacy.

It’s a notable move for one of the most respected names in premium cigars as the brand continues expanding worldwide.

What was the cigar that first introduced you to Plasencia?