Plasencia Cigars Marks 160 Years With New “Born of This Land” Brand Campaign
Plasencia Cigars has launched Born of This Land, the next chapter in its brand evolution, marking 160 years since the family began growing tobacco in 1865.
The campaign builds on the company’s recently introduced identity, including a new logo and redesigned packaging, and shifts the focus onto the people behind the tobacco. Field supervisors, agricultural engineers, crew leaders, fermentation specialists, quality experts, and master craftsmen are featured by name, role, and personal story. Néstor Andrés Plasencia, a fifth-generation family member, called the milestone “five generations of resilience, sacrifice, and unwavering respect for the land.” CEO Ed Bello said the goal is to place origin — the relationship between soil, climate, people, and generations of knowledge — at the center of how Plasencia presents itself. Born of This Land rolls out across print, digital, retail, and experiential platforms.
Plasencia remains the only premium cigar house growing certified organic tobacco, and its Reserva Original is the world’s only 100% certified organic cigar — real weight behind a campaign built on terroir.
Does knowing the names behind the leaf change how you smoke it?
About Julian Spring
Julian Spring is the founder and editor of Broward Cigar Board, covering premium cigar news, releases, and reviews since 2019. Based in South Florida, he hosts community events with premium cigar brands, local retailers, and leads an 11,000+ member cigar community across Instagram and Facebook. Reach him at press@browardcigarboard.com.
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