Plasencia Cigars Promotes Javier Carranza to Vice President of U.S. Sales
Plasencia Cigars promotes ten-year veteran Javier Carranza to Vice President of U.S. Sales, expanding his leadership role in distribution and retailer partnerships.
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Plasencia Expands Corona Cigar Exclusives With New Alma Fuerte Torpedo
Plasencia Cigars expands its Corona Cigar Company partnership with an exclusive Alma Fuerte Torpedo Semi-Boxpress and Colorado Claro-wrapped Alma del Cielo Robusto Gordo.
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Plasencia Cigars Marks 160 Years With New “Born of This Land” Brand Campaign
Plasencia Cigars marks 160 years of tobacco growing with Born of This Land, a new brand campaign spotlighting the field workers and craftsmen behind every cigar.
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Plasencia Appoints Eddy Guerra as Senior Vice President of Global Marketing
Plasencia continues to strengthen its leadership team.
The company has named Eddy Guerra as Senior Vice President of Global Marketing, bringing more than 15 years of experience with brands including Davidoff, Altadis U.S.A., and La Flor Dominicana.
Combined with Plasencia’s recent brand refresh and leadership additions, it’s clear the company is investing heavily in its next chapter.
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Plasencia Cigars Names Tim Griek Vice President of Sales for EMEA & Global Travel Retail
Plasencia Cigars has appointed Tim Griek as its new Vice President of Sales, EMEA & Global Travel Retail.
After helping grow the brand’s presence in travel retail and the Middle East since 2023, Griek will now lead sales efforts across Europe, the Middle East, Africa, and Global Travel Retail.
It’s another strategic move as Plasencia continues expanding its global footprint.
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Plasencia Cigars Names Rodrigo Medina Mendieta as First-Ever Global Brand Ambassador
Plasencia Cigars has named Rodrigo Medina Mendieta as its first-ever Global Brand Ambassador.
After nearly 11 years helping expand the brand across international markets, Rodrigo will now serve as a global representative of the Plasencia story, connecting retailers, media, and consumers with the company’s five-generation tobacco legacy.
It’s a notable move for one of the most respected names in premium cigars as the brand continues expanding worldwide.
What was the cigar that first introduced you to Plasencia?
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PCA 2026 Preview Week: Every Cigar Release and Industry Story You Need to Know (April 5–11)
PCA 2026 preview week just dropped and it was one of the biggest weeks in premium cigars in recent memory. My Father announced a 20th anniversary limited edition for the Don Pepín García Clásico. Espinosa unveiled eight new releases and confirmed the end of @zucar. Plasencia set an April 27 price increase. Romeo y Julieta released an all-Nicaraguan puro made by AJ Fernandez. And that’s just the headline stories.
The full roundup at browardcigarboard.com covers 25+ releases, shipping notices, luxury collaborations, new brand debuts, and everything else that moved in the week of April 5–11. If you follow premium cigars, this is your cheat sheet. -
Plasencia Cigars Issues Statement Following Fire at Nicaraguan Farm
Plasencia Cigars has confirmed that a fire occurred at one of its farms in Estelí, Nicaragua. The situation has been contained and no injuries were reported.
The company expressed gratitude to first responders and the Estelí cigar community for their swift support.
Full statement and details on the blog.
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Plasencia Cigars Presents “Harvest to Heaven” at Tampa’s Iconic Grand Cathedral During Tampa Cigar Week
Plasencia Cigars, the world’s leading premium tobacco grower and maker of award-winning cigars since 1865, proudly announces Harvest to Heaven, an exclusive evening celebrating craftsmanship, culture, and community during Tampa Cigar Week.
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Plasencia Cigars Drops the Colección Robusto Winter Edition — A Holiday Gift for the True Aficionado
If there’s one thing that can warm up a cold December night, it’s the sound of a torch lighter and the first creamy puff of a well-made cigar — and Plasencia Cigars just gave us six reasons to celebrate.
