Davidoff just turned 150 — and they are not acting like a brand ready to slow down.

Oettinger Davidoff closed its 150th anniversary year with CHF 545.3 million in sales turnover, growth from Davidoff and Zino, and major investments in the future of handmade premium cigars.

For cigar lovers, the real story is not just the revenue number. It is the fact that Davidoff is expanding production in the Dominican Republic and Honduras, renovating flagship stores, opening new boutiques, and continuing to invest in its “crop to shop” philosophy.

Zino had a big year. Davidoff kept growing. And the company seems focused on what it has always tried to own: quality, consistency, and premium cigar craftsmanship.

150 years in, Davidoff is still playing the long game.