Davidoff is expanding its Voyager’s Selection with a new six-cigar Primeros assortment created exclusively for Global Travel Retail. The collection combines Dominican, Dominican Maduro, and Nicaragua blends in a compact petit panetela format designed for shorter smoking occasions.
Davidoff just turned 150 — and they are not acting like a brand ready to slow down.
Oettinger Davidoff closed its 150th anniversary year with CHF 545.3 million in sales turnover, growth from Davidoff and Zino, and major investments in the future of handmade premium cigars.
For cigar lovers, the real story is not just the revenue number. It is the fact that Davidoff is expanding production in the Dominican Republic and Honduras, renovating flagship stores, opening new boutiques, and continuing to invest in its “crop to shop” philosophy.
Zino had a big year. Davidoff kept growing. And the company seems focused on what it has always tried to own: quality, consistency, and premium cigar craftsmanship.
150 years in, Davidoff is still playing the long game.
The Davidoff Signature 2000 turns 50 in 2026
One of the most iconic coronas ever made — smooth Dominican core, elegant Ecuadorian wrapper, notes of barley, cream, and cedar.
Every 30 seconds, someone lights one up somewhere in the world.
? Full 50th anniversary breakdown on the blog.