Plasencia Cigars Welcomes Ed Bello as New CEO: A Bold Future for a Legendary Brand

March 4, 2025 – Miami, Florida – In a significant move that underscores its commitment to growth and innovation, Plasencia Cigars has announced the appointment of Edward (Ed) Bello as its new Chief Executive Officer, effective April 1, 2025. With an illustrious career spanning the beverage alcohol and FMCG industries, Bello’s appointment signals an exciting new chapter for the renowned premium cigar brand.

A Leader with a Legacy of Success

Ed Bello brings a wealth of experience from some of the world’s most recognized consumer brands. Over nearly 15 years at Diageo, Bello played a pivotal role in shaping luxury spirits, managing iconic labels such as Bulleit Bourbon and Ketel One Vodka. Prior to that, his 13-year tenure at Procter & Gamble honed his expertise in global brand strategy and consumer engagement. Most recently, as CMO of Catalyst Spirits, LLC, he led brand incubation for a new wave of high-end beverages.

This transition marks Bello’s entry into the premium cigar industry, a sector known for its deep-rooted traditions, artisanal craftsmanship, and passionate connoisseurship. His appointment follows the impressive tenure of Jim Young, who will ensure a seamless leadership transition before continuing to serve as an advisor and board member.

A Vision for the Future

Bello steps into his new role at a crucial time, as Plasencia Cigars continues its remarkable ascent since launching as a brand in 2017. Under his leadership, the company is poised to expand its global footprint, enhance brand presence, and deepen its connection with discerning cigar aficionados worldwide.

“I am delighted to join Plasencia Cigars and am excited to help the company fulfill the amazing future that the Plasencia brand clearly possesses,” said Bello. “I am humbled that the Plasencia family places their trust in me to lead this effort and the amazing team already in place. I look forward to working closely with the family, with Jim, and with the team to fulfill the promise that the Plasencia brand clearly holds.”

Nestor Andres Plasencia, a driving force behind the company’s success, expressed his confidence in Bello’s leadership: “We are extremely excited to welcome Ed to the Plasencia business as CEO. Our family and partners have enormous confidence that he is the perfect fit to head our efforts to develop and grow our beloved brand to fulfill its potential and keep lighting up souls.”

A Legacy Rooted in Excellence

Since its inception in 1865, the Plasencia family has been synonymous with premium tobacco cultivation and cigar craftsmanship. Spanning five generations, the family’s unwavering dedication to quality has positioned Plasencia Cigars among the elite brands in the industry. With over 4,000 acres of meticulously cultivated tobacco fields across Nicaragua and Honduras, Plasencia continues to produce some of the finest cigars in the world.

As the brand embarks on this next phase of evolution under Ed Bello’s leadership, cigar enthusiasts can anticipate an exciting era of innovation, refinement, and global expansion.

For more information, visit Plasencia Cigars and follow @PlasenciaCigars on social media.

Light up a Plasencia. Light up your soul.